Christos Savvidis was invited to undertake the Artistic Direction of Art Athina, the art fair of Athens, in order to reshape the whole event into a truly international art fair. We responded to the challenge by introducing various new elements to the programme, which included the following sections:
Basic Plan: "standard" galleries participation in booths
Open Plan: curatorial galleries participation (by application/invitation)
Contemporary Plan: international dynamic, emerging galleries (by invitation)
Guest country/city: galleries from a selected country or city
On top of that, we organized a rich programme of parallel projects and exhibitions -in the fair venue and around the city, in order to a) introduce the local arts scene to the fair visitors, and b) present international artists and interesting projects to the local public.
The VIP programme included exclusive viewings of private contemporary art collections.